Hifella

UI/UX Designer

Surabaya, Indonesia 🇮🇩
Project Overview

Hifella is a global trade hub. Connecting with a vibrant community of export-import enthusiasts, explore a vast product database, and showcase your business at our dynamic online exhibitions. We're building a seamless platform that empowers businesses to thrive in the interconnected world market.

Year Project
Role

2024

Challenges:

The company was facing a significant hurdle: while many users started the registration process, a considerable number were dropping off before completing it. Analysis revealed that users were getting stuck towards the end of the registration flow, leading to a frustrating experience and hindering user acquisition efforts.

Goals:

Our primary goal was to make the registration process seamless and user-friendly without compromising the necessary steps. We aimed to enhance user experience, ensuring a smooth journey from start to finish.

Phase 1: Discovering the Roadblocks

We embarked on a detailed analysis of the existing registration flow, which consisted of 10 mandatory steps:

  1. Enter Email

  2. Set Password

  3. Confirm Email

  4. Complete Information (input phone number)

  5. Receive OTP on Phone Number

  6. Answer: Do you work for a company?

  7. Create a company page on the platform

  8. Choose a product category

  9. Complete profile (add username and photo)

  10. Follow recommendations

Through this analysis, it became clear that the complexity and length of these steps were overwhelming users and causing frustration

Old Registration Flow

Phase 2: Redesigning for Simplicity

We knew that to address these issues, we needed to rethink and simplify the registration process. Our approach involved consolidating and prioritizing the steps to create a more intuitive and efficient flow. After extensive research and redesign, we reduced the registration process to 5 streamlined steps:

  1. Enter Email and Password

  2. Complete Name

  3. Confirm Email

  4. Add Essential Details (phone number and other relevant information)

  5. Choose Product Categories

By focusing on these key steps, we maintained all necessary information while significantly reducing the time and effort required from users.

After Revamp Registration Flow

New Details Information + Question Section

Moving the 'Create Company Page' step to after the user enters the home screen has resulted in a shorter registration flow

Old Question Section

Results

The impact of our redesigned registration flow was profound. Within just one week of implementing the new process, user registrations surged by 50%. This improvement not only enhanced user satisfaction but also contributed to the company’s overall growth and success.

Let's Collaborate!

📩 pridatirta@gmail.com

Open to Full-time, Part-time or Project Based

© Filipus Fredrik Pridatirta 2024